Law firms with offices in multiple countries or that serve foreign language-speaking clients face a unique challenge, and that is establishing a strong relationship with their multi-national client base.
One impactful way to reach across this vast barrier is to strategically localize your firm’s webpage. Making a website available to a multilingual audience increases a firm’s exposure and profit potential while solidifying relationships with foreign clients. When out-of-country prospects see that you are putting forth the effort to connect with them through their own language, they will generally be more willing to engage with you. Despite these benefits, few law firms have actually begun to localize their website for select audiences, likely owing to lack of information, perceived difficulty and assumed high cost.
