In the stately Milford board room of Carter Mario Injury Lawyers, the brand is as omnipresent as the man. There is a water bottle bearing his moniker, a glass inscribed with his initials, and napkins and pens emblazoned with his web site URL: GetCarter.Com.

Even the white Oxford shirt he wears open at the collar is embroidered with the firm’s name. It’s not the stuff one associates with a traditional blue blood law firm. But then, this isn’t that sort of operation. It’s a firm rooted in reaching out to the blue-collar working man.

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