Jennifer Lopez, Nicole Polizzi, the "Jersey Shore" star better known as Snooki, and the former baksetball star Allen Iverson were among the celebrities the Federal Trade Commission recently sent letters to as part of the agency's push to promote clearer disclosures of business relationships in endorsement deals. The FTC in its announcement last month about the letters did not name any of the celebrities and stars who received them. The National Law Journal obtained the FTC letters through a records request.
May 06, 2017 at 12:00 AM
1 minute read
“Starting a tweet with “Ad:” or “#ad”—which takes only 3 characters—would likely be effective,” the FTC guide states.
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