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Corporate giving campaigns that involve customers are nothing new, but they are evolving and expanding. Companies used to keep it simple by stamping the words “a percentage of the retail price goes to cancer research,” on a product’s package, for example. But in today’s digital age, your organization is more likely to engage in a range of charitable promotions across communications channels to drive more interactive engagement with customers. As your business gets more creative with your giving campaign this holiday season, it is important to carefully navigate the applicable laws and regulations or you could find that no good deed goes unpunished.

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