Politics can be perilous for many companies—especially for companies with executives who are politically active. In June, Intel CEO Brian Krzanich abruptly canceled a private fundraiser at his home for presidential candidate Donald Trump after an inquiry from the New York Times. Krzanich responded to public criticisms through Twitter, saying he did not intend to endorse a presidential candidate.
Howard Schultz, CEO of Starbucks at the time, endorsed Hillary Clinton for president. Trump called on his supporters to boycott Starbucks.
