Camaraderie is a big selling point for SacFit, a Sacramento running and walking club. On their very first day, members are assigned to pace groups and promised "no one trains alone." So when founder and director Kenneth Press announced on Facebook that communication between groups was henceforth banned, some runners were pretty steamed.

Several members confronted him over the phone. Why couldn’t they communicate? Who was he to tell them who they could talk to?