Don’t expect to find Deborah Greaves chained to her desk resolving contract disputes. The general counsel for True Religion Apparel, Inc., also tours factories in China and raids warehouses alongside police. Her unusual responsibilities reflect Greaves’s growing stature in the global campaign to end counterfeiting.
When she isn’t managing the Vernon, California–based denim company’s three-person legal department, Greaves devotes time to the International AntiCounterfeiting Coalition (IACC), a Washington, D.C.–based advocacy group. She serves as a member of its board of directors and, since 2010, has chaired the organization’s task force on China, which is formulating new approaches to curbing Chinese counterfeiting.
