An international Christian ministry, The Salvation Army has as its mission in part to meet human needs without discrimination. But some in its ranks faced a trademark registration battle in which a U.S. Patent and Trademark Office (USPTO) examiner sought expressly to discriminate between The Salvation Army’s entities.

However, the applicant prevailed, thanks to the Trademark Trial and Appeal Board’s faithful application of precedent concerning unity of control. In a non-precedential decision in In re The Salvation Army, Serial No. 86150336 (July 8, 2016), the TTAB reversed a likelihood of confusion refusal to register the mark Coats for Kids as shown below, for charitable fundraising services, to The Salvation Army, an Illinois corporation:

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]