Just think of the possibilities—and perils, at least for companies that find themselves on the receiving end of a customer with a complaint or two. The problem? It’s the latest domain name to roll out as part of the grand expansion of the Internet: .sucks. It’s no April Fools’ Day joke, and for many companies, the domain truly sucks.
Brand owners and their lawyers have long complained that the expansion of generic top-level domain names (gTLDs), managed by the Internet Corporation for Assigned Names and Numbers (ICANN), has produced huge headaches, created more work and added to their budget woes. But the .sucks domain takes the frustration to a whole new level.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]