To Neil Abrams, assistant general counsel at IBM, better service to his clients and the customers means keeping it simple. That’s why a team spearheaded by Abrams earned international recognition for taking dozens of pages of complex contracts for cloud services and reducing them to a simple, two-page document.

Abrams told that the complex contracts for some 150 cloud services were creating a frustrating roadblock for customers last year. The contracts would end up in the hands of their lawyers, who would want to negotiate the wording, tying up lawyers on both sides.

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