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As general counsel of the National Religious Broadcasters, Craig Parshall is using more than legal skills to advocate on behalf of the nonprofit organization. From giving media interviews on controversial issues to writing blog posts about potential public relation disasters for NRB’s goals, Parshall says he is accessing “the court of public opinion” to articulate his group’s mission.
The GC shared four tips with CorpCounsel.com on how to successfully interact with the media to further an organization or corporation’s interests.
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