Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Like a lot of star athletes, cyclist Lance Armstrong racked up plenty of product endorsements along with his big wins. But in October—a week after the U.S. Anti-Doping Agency published a report on allegations that Armstrong and his teammates cheated for years—his brand-backers started backing away from the former champ, who within days was stripped of his seven Tour de France victories. Nike Inc., Trek Bicycle Corporation, and a score of others bid Armstrong and his tarnished image goodbye.

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2017 ALM Media Properties, LLC. All Rights Reserved.