My professional opinion: I don’t think The Butt Face has a leg to stand on.

Let me explain. As regular readers of this column may recall, in June I wrote about an ill-advised trademark case involving Louis Vuitton Malletier S.A., the well-known maker of a variety of luxury goods. A knock-off of one of their handbags appeared briefly in the popular 2011 movie The Hangover: Part II. The company sued, asserting that that the presence of the bag created “customer confusion.” Louis Viutton lost the case, and in the process, I argued, looked really uncool and humorless before the very customers it is trying to impress.

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