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In the ongoing Internet commentary din since Facebook CEO Mark Zuckerberg announced COO Sheryl Sandberg will join the social media company’s board of directors, much of the feedback initially praised Sandberg for becoming the first woman on the board. But then the wave of criticism came swiftly afterward. Bloomberg Businessweek posted a story the next day headlined, “Facebook Discovers Sheryl Sandberg. Why Now?” And Lucy Marcus, CEO of Marcus Venture Consulting (and a female director herself), blogged for Reuters that Facebook needed more than Sandberg to qualify as diverse. “It needs an outside independent director, preferably a woman with strong international experience who adds diversity of opinion, experience, skill, cultural background, and more,” she wrote. “This is not a matter of optics—putting a woman on the board because it looks odd not to have one—but rather an issue of good governance.”

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