Curtis Franks announced his hiring Monday morning on LinkedIn, writing "Looking forward to being a part of the largest sporting event ever!" Since March, FIFA has been scouting for a general counsel, a role it calls "high-profile and demanding."
August 07, 2023 at 02:53 PM
2 minute read
FIFA has tapped Coca-Cola in-house leader Curtis Franks as its general counsel as it gears up for World Cup 2026.
Franks broke the news on his LinkedIn profile Monday morning, saying he is resigning from the beverage giant to take the role. “Looking forward to being a part of the largest sporting event ever!” he wrote.
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FIFA unveiled the 2026 World Cup winner’s trophy at a May event in Los Angeles. Courtesy photo
