Kelly Zitzmann joins New York City-based Bitly from advertising platform Smartly.io, where she served as general counsel. She replaces Sai Sriskandarajah, who left Bitly in February after three years at the company. He has since joined Silicon Valley-based law firm Gunderson Dettmer.

“Kelly joining our Global Leadership Team … demonstrates our ongoing commitment to onboarding and promoting top-level talent,” Bitly CEO Toby Gabriner said in a statement.