“With judge and jury out there as social media and within social media, companies have to think hard about everything they do in order to avoid what could be a huge PR crisis," Hilton general counsel Kristin Campbell said.
December 06, 2021 at 10:34 AM
6 minute read
Reporter
Crisis management has become an increasingly important part of the job for general counsel, a trend that has accelerated during the pandemic.
GCs, once known for issuing a quick “no comment” in response to media inquiries about a crisis, now are at the center of developing strategies for resolving situations that put their company’s operations and reputation to the test.
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