When Noni Ellison joined Tractor Supply Co. earlier this year as general counsel, she not only took up the reins of the legal department. She also took on the responsibility of overseeing the rural lifestyle retail giant’s environmental, social and governance strategies. 

Now, Ellison is spearheading an effort to accelerate the company’s ESG and diversity, equity and inclusion efforts. In late September, Tractor Supply announced a series of new DEI and ESG goals.