Katie Hoffman is leaving her associate GC position at NASCAR to join a rapidly growing athlete marketing firm, which partnered with Twitter earlier this year.
September 17, 2021 at 11:57 AM
3 minute read
NASCAR associate general counsel Katie Hoffman is leaving the racing world to drive the legal department at athlete marketing tech firm Opendorse.
After two years as an in-house leader for NASCAR, Hoffman will go to work Sept. 20 as the first general counsel at Lincoln, Nebraska-based startup Opendorse. She announced the career move Friday in a LinkedIn post.
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Katie Hoffman, associate general counsel at NASCAR’s headquarters in Daytona Beach, Florida. Courtesy photo
