Today, 4.57 billion people worldwide use the internet, and almost 4 billion of those internet users are active social media users. During the COVID-19 pandemic, there has been a significant increase in online activity, with data usage increasing by almost 50% during quarantine.

Now, more than ever, companies and their top executives must think carefully about social media policies, monitoring and crisis management plans. The posting and sharing of negative or false and misleading content about the company or the distribution of proprietary and confidential company information may be disastrous or even fatal to the business. Companies should seriously consider allocating resources toward social media monitoring to enable swift and strong action to shut down offending content if necessary.