For years, crisis planning for many public companies evolved from a static “check the box” task to a multifaceted priority requiring real discipline. Today, COVID-19’s urgency brings the call to a boiling point—crisis response is now a primary focus of internal and external stakeholders alike. Corporate board directors, as one of these groups of stakeholders, are, or should be, an important part of the crisis management process. However, rarely a study has been devoted to understanding directors’ perspectives about crisis-readiness in general, and, significantly, to improvements that they they would like their companies to make. In this article, we explore those issues.
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