On Jan. 1, the California Consumer Privacy Act will go into effect, governing how companies can use consumer data and allows consumers to collect between $100 and $750 per violation. Jean-Marc Chanoine, head of strategic accounts and legal counsel at Templafy in New York, said the fines in the CCPA are real and the public relations fallout of not being compliant with the law can be more costly than the fines.

Chanoine spoke with Corporate Counsel on Friday about best practices in compliance, the importance of leadership understanding how data is used, and the likelihood of a federal data privacy law.