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Clients want narrow expertise and law firms are responding. Where do generalists fit in a landscape being flooded by specialists?
November 30, 2018 at 05:00 AM
1 minute read
The original version of this story was published on The American Lawyer
Mirra Levitt and Basha Rubin were operating a new online platform connecting small businesses with legal counsel a few years ago when a client requested help finding an intellectual property lawyer. But not just any IP lawyer. The client wanted an emoji specialist.
“We thought that was a little silly,” Rubin says. “But they were insistent.”
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