Services such as Uber and Lyft have given people the opportunity to work when they want to, and for as long as they wish. That got Ben Levi thinking that he could find attorneys who did not want to live the lifestyle that comes with large-firm employment to do tasks that are often expensive and repetitive for corporations, and on behalf of other firms.

After meeting with his co-founders, Troy Pospisil and Lane Lillquist, and bringing the legal, business and technology together, Levi formed InCloudCounsel several years ago. The company allows lawyers to work as contractors and to do quality work for clients without the stress of billing for a large law firm, an increasingly popular virtual and freelance legal business model that includes competitors such as UpCounsel.