There’s a new innovative trend among global general counsel. It’s not about technology or transformation but also delivers significant value. Legal leaders are taking a fresh approach to advocacy at a time when company ethics and their positions on today’s issues affect performance and reputation. These innovative general counsel are advocating on important issues for their organization’s stakeholders, with a far broader scope than legal.

Above and beyond helping to build and sustain compliance with laws and regulation, the corporate legal chiefs whose examples are shared here are building reputation and brand value. They are gaining ground with their company’s employees, customers, investors and regulators, as well as with the media and other influencers.

Growing Effect of Ethics on Reputation, Stakeholder Relationships