December 10, 2024 | The Legal Intelligencer
The Legal Marketer’s Guide to Gift GivingIn the spirit of the holiday season, I thought I would offer my own version: "The Legal Marketer’s Gift Guide for Lawyers," a curated list of some the best marketing-focused gifts lawyers can give themselves, their clients and others.
By Meg Pritchard
7 minute read
October 25, 2024 | The Legal Intelligencer
What's Your Persona? Using Client Personas to Drive Marketing and Business DevelopmentDeveloping client personas can help maximize marketing and business development resources as well as boost profitability by bringing in more and better (and perhaps better paying) clients.
By Meg Pritchard
8 minute read
August 29, 2024 | The Legal Intelligencer
Developing a Sales Mindset: Why 'Sales' Shouldn't Be Taboo in Legal ServicesEmbracing a sales mindset can be challenging for a lot of lawyers, who don't necessarily see themselves as, or feel comfortable in, the role of front-line salesperson.
By Meg Pritchard
6 minute read
June 26, 2024 | The Legal Intelligencer
Marketing vs. Business Development: What's the Difference and Why Do You Need Both?The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach.
By Meg Pritchard
5 minute read
April 24, 2024 | The Legal Intelligencer
Using Collaborative Content Development to Enhance Credibility and Build VisibilityIn a collaborative content process, lawyers as subject matter experts can conceptualize the topics and frame the discussion to address the needs and questions of their audiences, provide guidance and feedback throughout the process, and review, finalize and approve the content before release.
By Meg Pritchard
8 minute read
February 13, 2024 | The Legal Intelligencer
Earned, Owned and Paid Media: Using Them Effectively in Today's Digital MarketplaceWhile the three pillars of marketing have also been greatly expanded (and in some ways the lines between them blurred a bit), they remain solid, fundamental elements of good marketing strategy, despite the increasing complexities of the digital marketing ecosystem.
By Meg Pritchard
6 minute read
December 11, 2023 | The Legal Intelligencer
Naughty or Nice? Tips to Great Legal Marketing in 2024, Regardless of Market ForecastBudget season is a stressful time for firms, lawyers and marketing professionals. As always, the prognosticators are prognosticating, and the forecasters are forecasting. And the predictions for 2024 are all over the place.
By Meg Pritchard
8 minute read
October 23, 2023 | The Legal Intelligencer
From Law School to Corner Office (and Beyond): Crafting an Effective BioWhether you're a new lawyer, a mid-career attorney, or a seasoned legal practitioner, your bio should be a dynamic and evolving reflection of your practice—past, present and future—and an essential tool or attracting clients, partners and opportunities.
By Meg Pritchard
8 minute read
August 21, 2023 | The Legal Intelligencer
Six Tips for Making the Most of Legal Awards and RankingsThese third-party rankings and awards can serve as independent confirmation of your work and reputation. In addition, you and your firm can leverage these recognitions in your own marketing.
By Meg Pritchard
7 minute read
April 19, 2023 | The Legal Intelligencer
Mapping Your Content for the Legal Buyer's JourneyYour objective (as always) is to be on the short list of the lawyers and firms they are considering when that time comes.
By Meg Pritchard
7 minute read