February 26, 2021 | New Jersey Law Journal
Using Paid Ads to Turn Leads Into Law Firm ClientsOnce a potential client has been to your site, how do you keep them engaged and move them along the sales funnel? Paid advertising can give your marketing that extra nudge toward success.
By Amanda Sexton
9 minute read
February 04, 2021 | New Jersey Law Journal
Turn Your Website Visitors Into ClientsTaking the time to understand how potential clients are using your website and what they need to take the next steps to convert may mean more adjustments—but it will also mean more new clients.
By Amanda Sexton
10 minute read
September 25, 2020 | New Jersey Law Journal
Building a Better Next Year: Crafting a Marketing Strategy for 2021If you're feeling drained or unsure what the next year will bring, try doing something optimistic and strategic. Try working on your 2021 budget.
By Amanda Sexton
8 minute read
July 17, 2020 | New Jersey Law Journal
Diversity and Inclusion: What Your Law Firm Can DoIn conversation after conversation in recent weeks, I've found a similar theme popping up—those who want to do more at their law firms but simply don't know where to start.
By Amanda Sexton
10 minute read
June 15, 2020 | New Jersey Law Journal
Power Social Media Moves to Take the Market in the COVID EraBoth law firms and lawyers need to develop a clear personality and values to have truly meaningful interactions. Authentic is going to win over generic every time.
By Amanda Sexton
7 minute read
April 17, 2020 | New Jersey Law Journal
Marketing, Selling and Communicating During a CrisisIn normal times, we market and use business development to build brand awareness, to target clients, to enhance relationships, etc. We can still do the majority of those things during a pandemic. They just require a different approach.
By Amanda Sexton
9 minute read
March 16, 2020 | New Jersey Law Journal
Content Marketing for Law Firms: Creating Engaging Topics and Tracking the ResultsGive your content marketing some structure by investing time in setting objectives and tracking them. It may seem like a lot of work, but the payoff is worth it.
By Amanda Sexton
8 minute read
February 03, 2020 | New Jersey Law Journal
The LinkedIn Lawyer: A How-To Guide for Getting Better ResultsWith the power to enhance your brand, build your network, and generate referrals, it's a goldmine of opportunity for the attorney who can spare five-to-10 minutes a day.
By Amanda Sexton
9 minute read
January 10, 2020 | New Jersey Law Journal
6 Law Firm Marketing Trends to Watch Out for in 2020As we enter a new year—and a new decade—there are plenty of changes coming down the pike.
By Amanda Sexton
6 minute read
December 05, 2019 | New Jersey Law Journal
Data-Driven Marketing for Law Firms: Metrics for SuccessThe best way to make the most of your marketing and business development initiatives? Track them, and adjust according to the data.
By Amanda Sexton
6 minute read