For the third year in a row, Jones Day proved to be the strongest law firm brand in the U.S., but Skadden, Arps, Slate, Meagher & Flom is narrowing the gap.
That’s the top finding from the annual law firm branding survey by law firm marketing consultancy Acritas. In its eighth year of evaluating brand strength by interviewing senior legal buyers at large corporations, Acritas also found the field to be more closely ranked than ever.
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