Not since the Baby Boomers has a generation had such a profound impact on our culture, nor has our culture had such a profound impact on a generation. Born between the early 1980s and mid-1990s, millennials are the first digital generation, coming of age at a time when information—virtually all information—has become commoditized and universally accessible.

Now, the oldest millennials are becoming law firm partners and beginning to make a true imprint on the legal profession. Rather than resisting the tide, Big Law will need to adapt in order to motivate and retain them. Here’s a hint: It’s not about the money.

Coming of Age