Marketing professionals at law firms are increasingly getting a seat at the table as more are being asked to participate in strategic planning, business and professional development, and firm leadership meetings, according to a survey conducted jointly by Bloomberg Law and the Legal Marketing Association.
More than two-thirds of the 190 marketers and 135 attorneys who responded to the annual survey said their firm’s marketing professionals are participating in these activities, “constituting a significant increase over last year’s results, when slightly over half of respondents reported similar participation.”
