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Your firm is modern, savvy and strategic-minded. You know your best chance of pulling away from the pack is to focus on high-margin matters and leave the commoditized work to less nimble firms, even alternative legal service providers. E-discovery? There are offshore document review services for that.
Gina Passarella is editor-in-chief of The American Lawyer. She has covered the business of law for her entire career, first as a reporter and special projects editor with The Legal Intelligencer in Pennsylvania and then as senior editor for business of law in ALM's global newsroom. She took over as editor-in-chief of The American Lawyer in January 2017.