In 2012 I went to Boston, Calgary, Chicago, Dallas, Denver, Napa, Philadelphia, and Washington, D.C., to talk to lawyers and executives about their firms. Over the course of those travels, I kept notes on innovative programs that firms use to deepen ties with their clients and alumnisomething that market-leading firms do to set themselves apart. Here are three programs that stood out.
Client Teams
These are not new, but some firms, especially Paul Hastings and Mayer Brown, are taking them very seriously. Typically, firms pick five to 10 clients that they think are likely to give them the most business over the next five years.
