Data’s role in the economy can hardly be overstated—it’s been called “the new oil” by a number of different industry experts over the last decade. But while data is increasingly easy and valuable to collect, storing and securing it can be a whole other ball game.

Bryan Cave has announced the offering of its data center legal service. Drawing upon its private equity real estate and mergers and acquisition practices, the firm will advise organizations on legal issues surrounding the physical locations of their data. The new service will operate under Bryan Cave’s data center and cloud infrastructure team, which is staffed by about 40 attorneys.