BakerHostetler. (Photo: Diego M. Radzinschi/ALM)

Linda Goldstein, the former head of the advertising, marketing and new media practice at Manatt, Phelps & Phillips, has left the firm’s New York office for Baker & Hostetler.

Goldstein will head Baker & Hostetler’s advertising, marketing and digital media practice after spending more than 13 years at Los Angeles-based Manatt, which will see partner Holly Melton join Goldstein at her new firm.

“I’m very passionate about the practice,” Goldstein said Wednesday. “I’m very excited about the opportunity to lead it and continue to grow it for Baker [& Hostetler].”

Goldstein joined Manatt in 2003 from Hall Dickler Kent Goldstein & Wood, a firm where she was a name partner before leaving as it prepared to merge with Reed Smith. She has since become one of the nation’s leading lawyers to the advertising industry, representing clients like The Coca-Cola Co. and daily fantasy sports companies.

In a 2015 editorial for The American Lawyer, Goldstein wrote about how she carved out a niche for herself in the world of Big Law and offered lessons to aspiring young female lawyers. At Manatt, Goldstein represented various clients in matters before the Federal Trade Commission and has also handled investigations into marketing and advertising practices by the regulator.

“Linda is a talented lawyer and we are grateful for her contributions to Manatt’s nationally recognized advertising practice,” a Manatt spokesman said in a statement. “We wish her well.”

Goldstein’s attributed her decision to join 920-lawyer Baker & Hostetler to the firm’s data security and privacy practice, something that she expects will allow her new home to strategically expand its advertising group. (Goldstein declined to identify the legal recruiter she used in making the move to the firm, the news of which was first reported earlier this week by Bloomberg Big Law Business.)

“As data is becoming the currency for advertising and marketing, the convergence of that practice with our practice is inevitable,” Goldstein said. “So I think that offers us a lot of opportunities to expand on both sides.”

Baker & Hostetler, which adopted a single-tiered partnership model in late 2015, saw its gross revenue rise slightly last year, to $642.5 million, as profits per partner hit $965,000. The firm’s New York office recently hired Kirkland & Ellis corporate partner Jason Zachary as counsel—the former in-house lawyer at ski resort operator Vail Resorts Inc. will also work out of Denver—and employment litigation counsel Christian White, a former associate general counsel at AccorHotels.

In January, New York-based Baker & Hostetler partner Karin Jenson, leader of the firm’s national electronic discovery, advocacy and management team, joined General Motors Co. as lead counsel for e-discovery, information lifecycle management and litigation hold. Manatt’s Big Apple base has also seen some partner turnover.

Manatt partner David Rappaport left the firm in February to become the New York-based Americas head of artist content and services at Google Inc.’s YouTube. L. Peter Parcher, a longtime lawyer to Paul Simon and other entertainment industry figures who joined Manatt in 2003 after it absorbed media and entertainment litigation boutique Parcher Hayes & Snyder, left in January, the same month that Manatt picked up Hughes Hubbard banking and financial services partner Anita Boomstein in New York to head its global payments practice.

Goldstein is also not the first Manatt partner to join Baker & Hostetler in recent months. In November, Baker & Hostetler brought on Manatt’s former financial technology practice head and bitcoin specialist Carol Van Cleef as a partner in Washington, D.C.