It’s unsettling, really. While Colin Rule was the director of online dispute resolution for eBay Inc. from 2003 to 2011, he helped develop a system that managed 60 million disputes per year. Ninety percent of those disputes were settled without any human intervention.

Granted, settling a dispute over a bedazzled license-plate frame is hardly hashing out a just resolution to multidistrict litigation. But with his new company Modria.com Inc., Rule is using the knowledge gained from managing the high volume of disputes at eBay and PayPal to resolve larger, more complex disputes.

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