A new report from ALM Legal Intelligence finds that after years of showing only tepid interest in social media, the legal industry is beginning to recognize the significant-and multipronged-value that blogs and social networking sites can offer.
The report, “Fans, Followers, and Connections: Social Media ROI for Law Firms,” is based on an online survey of 179 people conducted between Dec. 15, 2011, and Jan. 17, 2012. Roughly half of those surveyed were lawyers; the rest were marketers and administrators. Slightly more than half work at law firms with at least 500 lawyers.
