First he struts across the screen. Then he stretches, stares and lets out a long yawn. Winston the bulldog, the mascot of Winston-Salem, N.C.-based Womble Carlyle Sandridge & Rice, is right at home at the top of Womble Carlyle’s Web site, alongside his immaculate red doghouse.

But don’t let Winston send the wrong message. Womble Carlyle takes its Web site very seriously. With 50 blogging attorneys, an Internet marketing manager and a Web site face-lift expected to go live by mid-September, Womble Carlyle sees its Web efforts as central to its vast marketing push.