Law firms aren’t doing nearly enough to keep general counsel up-to-date on legal developments that could affect their company’s business, a marketing company found in a new survey of 100 GCs in the U.S. and U.K.
The survey, conducted by Passle, a content marketing software company based in the U.K., found that only 8% of the 100 GCs and chief legal officers who participated believe that firms provide enough “timely, relevant content” for the market. However, they want that information, and 61% give priority to firms that keep them apprised of the latest industry developments and best practices.
