The line between Big Law and legal tech is blurring, as large firms develop and invest in tools they think will help them win goodwill with startup clients that could be the next unicorn.

Firms that are deeply rooted in the Silicon Valley ecosystem such as Cooley and Wilson Sonsini Goodrich & Rosati have launched self-service platforms that give startups all the tools they need to get their business off the ground in an expedited manner. Elsewhere in startup law, a number of big firms, usually competitors, have teamed up to standardize a common client need for more streamlined capitalization tables, the tool startups use to track their equity.