To say that this year has seen major disruption in the law firm world is a gross understatement. But law firms in general, and Big Law in particular, have responded to the pandemic in spectacular fashion. Yet more and more firms we speak with are worried that their singular focus on adapting to this year’s challenges will come at too great a cost next year. Here are seven areas that require firms’ attention as they plan for 2021.

Business Development

Much of the savings firms have enjoyed this year have come from cuts to marketing and business development budgets (and related travel). Smart law firm leaders we speak with are directing their attorneys to get back into the business development game. Meet clients face-to-face or over video or wherever the client is comfortable. But meet!

Talent

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