The COVID-19 pandemic is making it difficult for attorneys and clients to network face-to-face—and the same still applies to legal conferences. Panelists gathered Monday for the kickoff to the virtual 2020 LMA Tech Midwest Week, four days of legal marketing-themed programming that of course began with panel looking at the challenges the pandemic has posed to law outreach and business development efforts.

Titled “COVID’s Impact on Accelerating Technology’s Strategic Role in Law Firm Marketing” the session examined how law firm marketing departments are still relying on a novel mix of modern technology and old-school prospecting techniques to keep the doors of client communication open. Of course, sticking the landing required that firms execute a successful transition to remote and virtual working.

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