One of the legal sector’s leading PR and crisis communications firms is tapping into the zeitgeist of disruption and moving further into the consulting field with a “New Law” practice and a pair of prominent new hires.

Baretz+Brunelle said Wednesday that it hired longtime industry consultant and “futurist” Brad Blickstein and law firm management and strategy veteran Beatrice Seravello. They’ll lead a new practice advising ”law firms and others in the legal space on how to evolve and thrive in the transforming legal industry,” the company said.