Law firms of all sizes struggle to define a marketing and business development pathway that strikes the right balance to deliver measurable value at a manageable cost. A well-defined, quantifiable approach (proactive, not reactive) is necessary to execute a law firm’s strategy.
June 27, 2019 at 05:30 AM
1 minute read
Dorothy journeyed to the Emerald City with one objective: to seek the Wizard of Oz’s help and return to Kansas. Although her quest was fraught with risks, her chosen path ultimately led to her goal.
Like it or not, proposing any journey creates a risk—the possibility of not reaching your destination or not achieving your goal, not to mention arriving nowhere while having wasted significant resources, time and energy.
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