Long before the advent of the digital age, law firms viewed providing clients with tools such as resource guides, books of legal forms and crisply produced regulation updates as smart marketing.
It didn’t take long after the rise of the internet for savvy firms to take the same strategy online—with results that have become decidedly more sophisticated over time. Not only has advancing technology made it easier to build mechanisms that bolster client interactions, these online offerings are becoming crucial tools to preserve relationships with price-sensitive legal departments.
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