We write today with what may become the most controversial finding from the GC Thought Leaders Experiment. Based on in-house evaluations of over 1,400 legal matters, the largest and most established law firms lag the rest of the Am Law 200 in delivering high quality client service. There are exceptions, but this overall finding holds, and it is statistically significant.
More specifically, the Am Law 21-200 is outpacing the Am Law 20 (the largest 20 firms by revenue) on several key service metrics, including responsiveness, efficiency, quality of work, and solutions focus. Likewise, when we look at firms with high revenue per lawyer (an even better indicator of a firm’s prestige and ability to charge premium rates) we see a similar storyline.
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