I recently attended a legal industry roundtable with members of the client community. In addition to GCs from various companies, several managing partners from Am Law 100 law firms were present. I happened to be the only law firm chief marketing officer at the table.

What I found most striking about the interaction was that a couple of the managing partners at the table were doing the overwhelming majority of the talking. These law firm partners gave the impression they knew exactly which problems the GCs were facing. As a result, they weren’t really hearing the various issues and frustrations raised or experienced by the in-house counsel in attendance.

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