Lawyers are getting swept up in the March Madness frenzy, but not due to basketball scores. It's potential trademark violations that has their heads spinning. Many are cautioning clients to refrain from using the terms "March Madness" or "The Final Four" for promotions. That's because the terms are trademarks licensed by the National Collegiate Athletic Association, and lawyers warn that the group isn't shy about protecting them. One IP attorney says, "Call it the 'basketball frenzy,' or something else."
March 31, 2008 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Lawyers are getting swept up in the March Madness frenzy, but not because of the basketball scores.
It’s potential trademark violations that has their heads spinning, as many lawyers are cautioning clients to refrain from using the terms “March Madness” or “The Final Four” for any promotions.
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