Saying it went too far in its pursuit of profit, the popular Internet hangout Facebook Inc. is allowing its 55 million users to permanently turn off a new marketing tool that tracks their activities at other Web sites. The privacy control, announced in a Dec. 4 apology by Facebook founder Mark Zuckerberg, will likely limit the reach of an application called "Beacon." The tool is part of a month-old program that the Palo Alto-based startup had hailed as an advertising breakthrough.
December 06, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Saying it went too far in its pursuit of profit, the popular Internet hangout Facebook Inc. is allowing its 55 million users to permanently turn off a new marketing tool that tracks their activities at other Web sites.
The privacy control, announced in a Dec. 4 apology by Facebook founder Mark Zuckerberg, will likely limit the reach of an application called “Beacon.” The tool is part of a month-old program that the Palo Alto-based startup had hailed as an advertising breakthrough.
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