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More and more, companies are using e-mail content and sites visited to find out individual's specific interests and prepare ads targeted to those interests. Now a number of companies, privacy organizations and the FTC have recognized the sensitivity that some people have to the use of this information, but with businesses spending an estimated $20 billion on Internet ads this year, the debate over possible regulation will undoubtedly be fierce.
December 04, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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