Don't Waste Time -- Make a Connection

A presentation can cost attorneys a lot in terms of time and money, but the true cost of a horrendous presentation is sobering indeed, especially when it comes in the form of negative feedback. Consultant Joey Asher says that time and money needn't be wasted if the presenter obeys three fundamentals. No. 1: Address your audience's true interests and needs by asking yourself what your listeners would ask you if they had the chance and then centering your presentation on those questions.

Here’s a MasterCard ad I’d like to hear:

“Value of an attorney’s time spent preparing a one-hour presentation on ethics: $6,000.

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